Scalable Marketing – Do you need it?
Great marketing takes people, time and money. To scale it without ballooning costs takes rigorous processes that easily pivot and utilize a high level of automation and coordination.
It is easy to say, it is grueling to implement.
We optimize your marketing channels to help you expand your global reach
“Marketing strategy will impact every piece of your business
and it should be tied to every piece of your business.”
Brandon Anderson - Raheem.ai
Crafting scalable marketing campaigns
As your organization becomes larger, the need to come up with new marketing strategies arises. Scalable marketing activities are crucial for startups as marketing accounts for the biggest expense when startups hit their growth stage.
Moreover, adopting scalable marketing activities can help you grow faster than your competitors. We help you understand some of the most important marketing activities that you can adopt for growing your business.
: capable of being easily expanded or upgraded on demand.
Your marketing plan might include several social media channels that need constant attention, website management and updating, advertising design with video, audio, text in images, signage, sales materials, and many more. Having a process to ideate, create, track and publish all these items is the backbone of your marketing scalability.
Scalability biggest challenge is people
When you have a single marketing person or even just two people the biggest challenge is time. There is not enough time in the day to get everything done. Once you hire that third person your challenge pivots to coordination, keeping everyone on the same page and knowing who is doing what, when.
A system, custom or off the shelf, becomes critical to address this barrier. But, which one to use and what should it be able to do. That's the magic we help you implement.
Why scalable marketing?
An organization in its growth stage should opt for marketing scalability due to the various benefits offered by this process. Most growing organizations operate with a small marketing team with a limited budget. However, there is incredible pressure to succeed and intense competition to capture the market.
The best news in today’s digitally connected ecosystem is the ability to leverage data and technology to deliver quality communication faster to individually identified customized target segments of customers. This helps in achieving the growth of the business and limiting the expenditure on the marketing budget.
How to develop a scalable marketing strategy
In a business environment that requires any growing organization to embrace scalability, it is imperative to design a successful strategy for scalable marketing. Some key ideas for the same are outlined below:
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MarTech Solutions to solve challenges: In a market where delighting the customer is the ultimate requirement, it is important to ensure that the customer relationship is taken care of throughout its lifecycle. This is where marketing automation comes to play. Organizations can leverage data from an ever-growing repository to generate qualified leads and convert them to successful repeat purchases by investing in efficient CRM solutions.
Customer relationship management tools and solutions help process customer data to identify target segments, push suitable multi-channel campaigns to these segments based on predictive analytics, capture details of leads who show interest in these campaigns, enable the frontline to connect with these leads and convert them to purchases, and finally, provide post-sales service to ensure customer delight and repeat purchases.
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Experiment and replicate: For a growing organization broadening its horizons to newer markets with respect to segments or geography, it is not always possible to know from the beginning what is going to work. Hence, to build an effectively scalable marketing strategy, the ability to experiment multiple times on a small scale to test the viability of the strategy is essential, if successful, replicate it at scale.
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Automation of repetitive tasks: To effectively scale an organization, it is extremely important to ensure that all repetitive tasks get automated, to ensure resources are free to employ their time in developing and implementing requisite strategies instead of being tied up in routine, mundane activities.
How to support scalable marketing
Now that the importance of scalable marketing has been established, it needs to be explored how to support a scalable marketing ecosystem in a growing organization. Processes and systems need to be put in place to ensure scalability in marketing. Some key points of consideration are listed below:
Data management
Data is the most important building block to ensure the proper implementation of a scalable marketing strategy. An organization needs the ability to store and process significant volumes of data to perform predictive analytics, as well as to design different target segments based on these analyses, and finally, reach out to these segments through multiple channels, including physical, email, website, text message, social media, and other communication channels. Hence, it is imperative to ensure best practices in database management are employed.
Monitoring and upgradation
No scalable system can be successful without regular monitoring to check whether everything is working in a usual manner or if there are any changes in the quality and quantity of data, campaign success metrics, and other parameters.
If required, timely intervention and upgradation of systems and processes need to be taken up.
Training employees
Technology can work as long as people know how to use it.
Employees need to be regularly trained and updated to keep them abreast of any changes in the landscape and how to leverage or mitigate the effects of the same.
We Scale Marketing Campaigns
Growing organizations must engage in scalable marketing activities. However, there is no one-size-fits-all approach to this, and every organization must chart its path based on the market scenario, competition benchmarking, and economic trends.
If implemented successfully, a scalable marketing strategy helps an organization reap the benefits of technological advancement at a very low cost.